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The younger generations have always had the benefit of those who have gone before them. They benefit from the failures, successes, lessons, and wisdom of those who have had more time for experience to be their teacher. Our second generation of coolers is no exception.

Meet the new GEN2 Bison coolers. They still have all the features you loved before; they’re just better.

Gen 2 Features

 

Updated Features

We’re proud of our first generation of coolers, but we’re even more proud of the GEN2 line.

Here are the updates you can look forward to with a GEN2 model Bison cooler.

 
Close up Image of Seal Edge Close Up Image of larger Drain Plugs

BETTER SEAL

The new double-wall, silicone "shark fin" gasket provides a better
seal than ever.

LARGER DRAIN PLUGS

Larger drain plugs with hollow interior drain faster without removing the plug entirely.

Close Up Image of Rubber Latch Close up Image of Ergonomic Hand Rails

STURDIER RUBBER LATCH

Sturdier cantilever rubber latch system is the easiest to use
in the industry.

ERGONOMIC HAND RAILS

Ergonomic hand rails make it more comfortable to transport
your Bison.

Close Up of Larger Lock Holes Close up of Added Drain

INCREASED SECURITY

200% bigger lock holes provide increased security.

ADDED DRAIN

We also added a drain plug to the 25-qt cooler.  

Image of Open Cooler

STORE ICE LONGER

Even longer ice retention.

Click the “Shop” button at the top of this page to
look at GEN2 coolers. (← or click that link)